This is the message that pops up on the Segway website stating that the new owner of Segway (as of this year) has died in an accident.
What the message does not confirm is that the accident involved the owner riding a Segway. However, there are reports that a Segway was found near the body and it would seem that Jimi did indeed die from his own product.
Irony at it’s best. Also bad for sales.