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Toyota Releases Prius c Pricing

Autoguide.com video review

Toyota has released their MSRP structure and models for the Prius c slated to be released in the U.S. sometime in March 2012. The 4 models are as follows:

Prius c One – $18,950
Automatic climate control, tilt-telescopic steering wheel with audio, climate, multi-information display and Bluetooth® hands free phone controls; and remote keyless entry with illuminated entry.

Prius c Two – $19,900
6-speaker audio system, variable intermittent windshield wipers, a 60/40 split fold-down rear seat with adjustable headrests, cruise control, engine immobilizer, center console with armrest and storage compartment, and a cargo area tonneau cover.

Prius c Three – $21,635
Display Audio system with Navigation and Entune™ that adds a 6.1-inch touchscreen, Sirius XM Satellite Radio capability, HD Radio™ with iTunes® Tagging, USB port with iPod® connectivity and control, vehicle information with customizable settings, and advanced voice recognition. Toyota Entune™ includes Bing™ and Pandora®; real-time info including traffic, weather, fuel prices, sports, and stocks. Additionally, color-keyed outside door handles with touch- sensor lock/unlock feature, a tilt/telescopic steering wheel with audio, climate, Multi-information Display, Bluetooth® hands free phone and voice command controls, a Touch Tracer Display, and a Smart Key System on the front doors and liftgate with Push Button Start and remote illuminated entry.

Prius c Four – $23,230
5-inch, 8-spoke alloy wheels, Softex-trimmed heated front seats, color-keyed heated power outside mirrors with turn signal indicators, and integrated fog lamps.

The guy from my Toyota dealer contacted me to let me know they were starting a waiting list. I managed to get to the dealer about 2 days later and they already had 6 people on the list. They are expecting their first shipment in March 2012.